MR2 ONLY Magazine - 40 Years of MR2 Special Edition Issue 6 - July 2024

MR2 ONLY Magazine - 40 Years of MR2 Special Edition Issue 6 - July 2024

ISSUE 6 – CELEBRATING 40 Years of MR2 Special Edition

For issue 6, we’ve done something a little different! – To commemorate 40 years of the MR2, we ambitiously decided to feature 40 of YOUR MR2s. We’ve really enjoyed working on this issue and reading the stories, the background of MR2 ownership, blood, sweat and tears of restoration or modified build and the passions that surrounds the MR2.

It just goes to show how versatile the MR2 platform is, and has been for the last 40 years. Styling and technology that was way ahead of its time, and still looks superb today. It’s a vehicle of so many purposes, to love, polish, pamper and show, drive and enjoy, or abuse on a track, or quarter mile, MR2 is indeed a WAY OF LIFE!

We hope you enjoy reading our forthcoming issue as much as we’ve enjoyed putting it together

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ISSUE 6 – CELEBRATING 40 Years of MR2 Special Edition

The original Mk 1 MR2 (AW11) launched in 1984, but both other marques celebrate significant milestones; 35 years of the second generation Mk2 (SW20); and 25 years of the final Roadster (ZZW30).

To celebrate 40 years of the MR2, We had a crazy idea. Let’s feature 40 MR2s! – In hindsight it was an ‘impossible mission’, co-ordinating so many individual features. To cut a long story short, we had to be creative.

So, we managed to pull together a great mixture of all 3 generations of MR2. 33 in total, The last 7 to complete the full 40 are our favourites picks from the recent National Day, all MR2s we would love to feature in full in the future!

Our social media post appealing for features, was certainly not short of great potential features. However, communication through social media, co-ordination, sheer time to pull it all together, was indeed a mammoth task. So, rather than keep pushing the print deadline back, and back again, we had to admit a partial defeat.

Rewind to 1984…
Frankie Goes to Hollywood,
Duran Duran, Wham, were the tunes in the charts that may have been blasting from the speakers of an AW11 played on tape from the old cassette deck in a 2-seater sports car, way ahead of its time even back then!

The MR2 reaching the grand old age of 40 years old makes it a modern collectable, and much sought after classic, and still enjoys a strong worldwide enthusiast community.

Despite the hard work, we’ve really enjoyed putting this issue together. There is a diversity of owners, MR2s and purposes.
What is commonly shared across all, is the passion, long-term ownership, and many repeat owners that just come back. There is just something so unique and endearing about the MR2, that newer and more expensive cars don’t have.

We recently attended the UK’s largest MR2 event, the MR2 Drivers Club National Day, with almost 600 attending, it was an emotional and very memorable experience to see a never ending convoy of MR2s rolling in to the Coventry venue. It was an incredible day, and a fitting celebratory tribute to 40 years of ‘Midship Runabout 2-seater’ heritage!

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Some pre-orders are for completely new products that are still being developed.

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A single product can take 3 months to over a year to fully develop before it is ready for regular production.

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If there are any significant changes to the estimated timeline, we will provide pre-order customers with updates as information becomes available.

Good products take time. We'd rather get it right than get it out fast.

Our goal is to continue supporting the MR2 community by developing new and unique products that may not otherwise exist.

Pre-orders and group buys allow us to better determine demand and commit to larger production quantities. Larger manufacturing orders can help reduce per-unit production costs, allowing us to pass a portion of those savings directly on to our customers while also helping fund the development of future products.

By participating in a pre-order, you are not only securing your product—you are also helping make new projects possible.

Depending on the project, participating in a pre-order or group buy may provide:

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  • The opportunity to help bring new, community-requested products to market

Because pre-orders and group buys allow us to commit to production quantities, tooling, manufacturing, and product development, pre-order purchases are generally non-refundable once the order has been placed.

If you no longer wish to wait for your pre-order, you may have the option to convert the full amount paid into MR2 Heaven store credit, which can be applied toward MR2 Heaven-branded products.

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In the unlikely event that a product is ultimately unable to be produced or the project is permanently canceled, all affected pre-order customers will receive a full refund.

Thank you for supporting our projects and helping us continue to develop new products for the MR2 community.

Have a question or need assistance? We're here to help. Send us an email at Sales@MR2Heaven.com or reach out through our Contact Us page, and our team will be happy to assist you.

Built on Experience. Driven by Better.

With 20+ years of MR2 experience, an engineering background, hundreds of parts developed, and over 35,000 orders fulfilled, we know the MR2 platform inside and out.

Serving enthusiasts worldwide, we develop hard-to-find parts, OEM+ solutions, and industry-first upgrades using modern engineering tools and advanced manufacturing resources.

Driven by a relentless pursuit of better, a commitment to excellence, and uncompromising attention to detail, that philosophy is reflected in every part we create.

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Passion drives everything we do at

MR2Heaven

Since 2002, MR2Heaven has been dedicated to improving, preserving, and supporting the Toyota MR2.

Whether you're restoring your MR2 to its former glory, improving its performance, or making it uniquely your own, we're constantly developing new solutions to help keep these cars on the road—and make them even better.

From OEM and aftermarket replacements to our own exclusive designs and industry-first innovations, our goal is simple: continue pushing the MR2 platform forward.

Have an idea for a part, product, or improvement? We'd love to hear it. After all, some of the best ideas come directly from the MR2 community.


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